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<p class="MsoNormal">The RAILS My Library Is
campaign, is designed to help our members tell their stories and promote their value to different stakeholders, including library users, potential users, parent institutions, governing boards, funders, colleagues,
elected officials, and other stakeholders. The campaign is in response to numerous requests for this type of assistance from all sizes and types of RAILS libraries.
<o:p></o:p></p>
<p class="MsoNormal"> <o:p></o:p></p>
<p class="MsoNormal">We plan to launch a campaign website in June, and we need your help! A major feature of the website will be the chance for members to share best practices and ideas that other libraries can use/imitate to tell their stories. We would like
to have member content available to share when the website launches. We are especially looking for:
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Library Stories share any stories (a brief paragraph is fine) about successful efforts to promote your library<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Plans/Campaigns share Word or PDF templates for marketing plans or campaigns<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Talking Points share brief sentences you have used to promote the library or a specific program/service<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Printables share Word, PDF, or website links of print materials (flyers, brochures, bookmarks, etc.) that you have used to promote your library or libraries in general<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Videos share links to videos you have used to promote your library<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Press Releases share an example of a press release you have used to promote the library<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Social Media Posts share a post from Facebook, Twitter, Instagram, etc. that worked for you
<o:p></o:p></p>
<p class="MsoListParagraph"><o:p> </o:p></p>
<p class="MsoNormal"><b>Please send your items to communications@railslibraries.info</b>. You will be able to share items directly to the website after it launches. As mentioned above, we want to have content available at the launch. Thanks in advance for anything
you can contribute! <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Dan<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:#1F497D">Dan Bostrom<br>
Member Engagement Manager<br>
Reaching Across Illinois Library System<br>
Burr Ridge Office<br>
Phone: 630.734.5152<br>
Fax: 630.734.5050<br>
<a href="mailto:dan.bostrom@railslibraries.info"><span style="color:#1F497D">dan.bostrom@railslibraries.info</span></a><br>
<a href="https://www.railslibraries.info"><span style="color:#1F497D">https://www.railslibraries.info</span></a><br>
<br>
</span><o:p></o:p></p>
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